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Have an expert that deserves the spotlight?
It doesn't happen by itself. The media searches for excellent experts ready and willing to be a source for print, on-line and for TV news. TRIO searches out those opportunities and campaigns to involve our clients. Putting the two together makes a perfect ending... or a perfect beginning as the leading go to source. That’s what happened when TRIO pitched Marvin Cosgray CEO of the Buckhead Community Bank as a trusted and exceptional resource for CNN for Banking expertise. Watch the results.
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International media exposure assists emerging technology.
ScanTech Holdings is busy creating the world’s leading security products for airports scanning and cargo screening. Their new airport X-ray technology can provides "material discrimination" of nuclear and radioactive material, explosives, drugs and liquid materials. That is a vast improvement over existing airport scanning equipment. Using four X-ray sources that peak at different energies, ScanTech generates a 3-D map of the density and effective atomic numbers of the scanned target contents. This X-ray can differentiate between threatening and non-threatening material, detect nuclear and radioactive material, drugs and explosives, and can even tell the difference between soda, tea, water and nitroglycerine.
"The traveling public is frustrated with the long lines at the airport but understand the need for increased security," says Dolan Falconer, CEO and President of ScanTech Holdings. "Our technology provides faster screenings and increased safety – a real win for everyone."
TRIO was brought in to showcase their leading technology and to bring an understanding of this unique marketplace to the press. The results can be seen on the ScanTech Holdings website on the news page.
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Shining the light on First Class Banking.
The Buckhead Community Family of Banks is a group of seven banks in metro Atlanta. They are unique because they bring the personal, “everybody knows your name” attitude into play while offering the very top services and people in the banking business. The result is an award- winning experience every time you enter one of their
locations.
TRIO's job is to get the word out about the bank in the media. We did this with a combination of expert columns, business features,
community media, TV and online exposure. Our press efforts establish the bank as a leader in Atlanta. Watch our PR video to see our work first hand.
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Public Relations Services include:
- Strategic planning, advice, and counsel
- Press release creation and distribution, follow-up
- Creating “P and A”s (press and analyst lists)
- Day-to-day media relations
- On-line press kits – password protected and without
- Embedded website video
- Customer case study programs
- Development of corporate message platform
- Creation and management of PR materials (digital
and print)
- Byline / OpEd article initiatives
- Company and product launch(s)
- Award programs
- Speaking programs
- Media tours
- Event planning and support
- Event photography
- Crisis management
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- PR strategy for IPOs
- Media and speaker training
- Development and creation of speaker's bureaus
- VC counsel (including the development of
presentations)
- Media coverage monitor
- Blog addition to website
- Search engine optimization for press releases
- Reputation monitoring
- UGM (user generated media) programs
- Viral messaging programs
- Integration and measurement with Web analytics
- Wire service optimization
- Podcast promotion and support
- Social media sources, Facebook, YouTube, MySpace,
Twitter, Ning.com and Plurk.com and all emerging
social network representation.
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